How We Work
From Design to Distribution
The ISL Group has designed, produced and marketed more than 2000 products. The majority of our offerings come from our in-house design team while we source up to 2% of our catalogue of products from third parties. Our teams oversee the entire process from design to distribution to marketing for a truly hands-on approach that draws from three decades of knowledge and experience in Direct Response and International Marketing. Our Export Direct Response TV and Export Retail teams work closely with retail partners to craft captivating video commercials for in-store promotion of our products.
Design & Development
The ISL group will either design its products or control the design of the product made by its suppliers. Either way, for a product to be incorporated in the ISL catalogue, it has to pass a stringent scrutiny not only from a Quality Control standpoint, but also from the in-house design team’s point of view. This process ensures that all ISL group products have a design that is totally innovative, modern and visually appealing. Once final designs are defined, ISL will protect these unique designs by registering relevant design patents or industrial models in major countries worldwide.
Once a product is finalised, the ISL group will ensure that it has the best marketing materials to achieve success in the market. The main marketing materials attached to each product include:
- Retail packaging
- Selling materials for retailer point of sale. (POS)
- Selling materials for traditional catalogue or mail order sales
- TV spots and infomercials for teleshopping or Direct Response TV sales
- Spots, landing pages and other materials for online and social media sales
Manufacturing & Quality Control
The ISL group manufactures its products in various locations throughout the world. While it usually relies on manufacturing plants in China for hard products, it produces other product categories in manufacturing facilities in Europe, the United States and other regions. In all cases, ISL thoroughly scrutinizes the manufacturing plants it employs to ensure that they comply with all local and international regulatory standards and that they are capable of following the ISL group’s Quality Control procedures.
International Logistics & Inventory Management
The ISL group has international distribution points in all the important parts of the world. Major hubs exist in China, HK, Australia, Japan, West and East coast of USA, Spain, Holland, UK, Italy, Switzerland and several other European countries.
The ISL group sells its products in most major retail outlets in many countries around the world. The sales are usually aided by a TV monitor displaying the features and the various applications of the products. These TV monitors are owned by the ISL group companies and have been specially adapted for this purpose.
Direct Response TV
One of the fundamentals in the ISL group is Direct Response TV. All core ISL products have a high quality TV infomercial or spot, capable of selling the product directly to consumers, when broadcast on TV.
The group of companies includes a 100% owned TV station in the UK which broadcasts the ISL infomercials 24 hours per day. ISL has produced over 500 TV infomercials and TV spots for its products and currently produces upwards of 50 new ones every year.
The ISL digital or online marketing department is one of the fastest growing enterprises around today. With a huge double digit yearly growth rate, it is set to dominate the digital marketing arena in many areas and countries over the following years.
The online division sells ISL products with a varied arena of actions, including paid and organic search, social media, native ads, affiliate marketing, amongst others.