How We Work

From Design to Distribution

The ISL Group has designed, produced and marketed more than 2000 products. The majority of our offerings come from our in-house design team while we source up to 2% of our catalogue of products from third parties. Our teams oversee the entire process from design to distribution to marketing for a truly hands-on approach that draws from three decades of knowledge and experience in Direct Response and International Marketing.  Our Export Direct Response TV and Export Retail teams work closely with retail partners to craft captivating video commercials for in-store promotion of our products.

Our Process

Design & Development

The ISL group will either design its products or control the design of the product made by its suppliers. Either way, for a product to be incorporated in the ISL catalogue, it has to pass a stringent scrutiny not only from a Quality Control standpoint, but also from the in-house design team’s point of view. This process ensures that all ISL group products have a design that is totally innovative, modern and visually appealing. Once final designs are defined, ISL will protect these unique designs by registering relevant design patents or industrial models in major countries worldwide.

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Product Marketing

Once a product is finalised, the ISL group will ensure that it has the best marketing materials to achieve success in the market. The main marketing materials attached to each product include:

  • Multilingual retail packaging
  • Clear user guides & instruction manuals
  • Selling materials for retailer point of sale. (POS)
  • Selling materials for traditional catalogue or mail order sales
  • TV spots and infomercials for teleshopping or Direct Response TV sales
  • Spots, landing pages and other materials for online and social media sales
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Manufacturing & Quality Control

The ISL group manufactures its products in various locations throughout the world. While it usually relies on manufacturing plants in China for hard products, it produces other product categories in manufacturing facilities in Europe, the United States and other regions. In all cases, ISL thoroughly scrutinizes the manufacturing plants it employs to ensure that they comply with all local and international regulatory standards and that they are capable of following the ISL group’s Quality Control procedures.

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International Logistics & Inventory Management

The ISL group has international distribution points in key territories across the world. Major hubs exist in China, HK, Australia, Japan, West and East coast of USA, Spain, Holland, UK, Italy, Switzerland and several other European countries.

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Retail Distribution

The ISL group sells its products in most major retail outlets in countries all over the world. The sales are generally promoted by a TV Screen highlighting the key selling features and problem solving features of the product(s) featured. These TV monitors are owned by the ISL group companies and have been specially adapted for this purpose.

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Direct Response TV

One of the fundamentals in the ISL group is Direct Response TV. All core ISL products have a high quality TV infomercial or spot, capable of selling the product directly to consumers, when broadcast on TV.

The group of companies includes a 100% owned TV station in the UK which broadcasts the ISL infomercials 24 hours per day. ISL has produced over 500 TV infomercials and TV spots for its products and currently produces upwards of 50 new ones every year.

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Online Marketing

The ISL digital or online marketing department is one of the fastest growing enterprises in the Group. With a huge double digit yearly growth rate, it is set to dominate the multi-channel digital marketing arena in many areas and countries in the following years.

The online division sells ISL products via a multitude of digital platforms, including paid and organic search, social media, native ads, affiliate marketing, amongst others.

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Become a Retail Partner

ISL products are well positioned in major hypermarkets, supermarkets, department stores and discounters throughout Europe, Asia and the Americas. With more than 40,000 in-store TV screens showcasing our latest innovations, the ISL Group is the leading European entity for this type of point of purchase promotional selling. The ISL group has extended its comprehensive know-how and product marketing success in major retail outlets to major hubs in Europe, including Spain, Portugal, Italy, UK, Germany, France, Switzerland and The Netherlands.

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Design & Development

ISL products also have to be ergonomic, with intuitive controls and easy to use. The ISL group will write up complete multilingual instructions for all its products, and when necessary, produce additional forms of product instructions such as videos or comprehensive instructional websites. All products are prepared for distance sales so that consumers do not have to consult with a person to set up or use the product.

While final product designs are defined, all products are also submitted to rigorous compliance checks. All products and product designs will have to pass the most diverse laboratory testing to comply with product design standards in most countries around the world.

ISL works with the best laboratories in each country or region to ensure that its products meet 100% of the specific criteria required. ISL invests huge financial resources to meet  the diverse set of regulations in Europe, the United States, Japan and Australia.

Our Products

Product Marketing

The main marketing materials attached to each product include:

  • Multilingual Retail packaging
  • Clear user guides & instruction manuals
  • Selling materials for retailer point of sale. (POS)
  • Selling materials for traditional catalogue or mail order sales
  • TV spots and infomercials for teleshopping or Direct Response TV sales
  • Spots, landing pages and other materials for online and social media sales
 
All marketing materials are developed either in house or only with the very best external designers or producers.
 
Regarding the TV infomercials, the ISL group usually works with the best producers in the United States and the very best talent and demonstrators. From time to time, it will also hire celebrities to endorse or showcase its products.

Our Products

Manufacturing & Quality Control

During manufacturing, ISL representatives will enter the facilities for random checks. All productions are divided into batches and coded accordingly. These codes will be utilized right through the life cycle of the product even after it reaches the hands of the final consumer. Hence all ISL products are controlled not only during manufacture but all through their distribution. If there is any issue with an ISL product at any time during its life cycle, this issue can be traced back precisely to a concrete manufacturing plant and concrete production batch.

Each production batch is submitted to quality control checks with respect to incoming raw materials as well as final assembled product assessment.

Furthermore, final product packaging and shipments are submitted to stringent QC standards to ensure that the product can be shipped in perfect condition. In addition, these QC standards will include the individual product protections required for delivery of the individually packaged product to an end consumer, receiving the product by postal delivery or domestic courier service. ISL ensures these standards do not fail with QC checks both at manufacturing facilities and in distribution warehouses.

Our Products

International Logistics & Inventory Management

The ISL group has international distribution points in all the important parts of the world. Major hubs exist in China, HK, Australia, Japan, West and East coast of USA, Spain, Holland, UK and several other European countries.

Thanks to the ISL Group’s unique integrated worldwide inventory management systems, supplies are streamlined throughout the different regions and inventory can be allocated to fulfil the requirements of its customers, even considering last minute un-forecasted needs.

A comprehensive international team of logistic experts, ensures that ISL customers receive the very best logistic service and timely deliveries.

Our Products

Retail Distribution

With the diminishing of service staff in retail outlets, the ISL model of having TV monitors explain the workings and benefits of the products directly to the consumers in the stores has had extraordinary success. ISL currently owns over 50.000 TV monitors in major stores across Europe and also in Australia.
Retailers currently fighting off competition from online stores will certainly appreciate this hybrid model of selling, whereby the consumer receives similar product information to online suppliers, but with the added advantage of being able to physically see and touch the product, as well as take it home with them or schedule a delivery.

Scientific studies have also demonstrated the increase in average time spent by a consumer in a store when the ISL group in-store TV monitors are operating.

Many major hypermarket chains will have between 10-20 ISL TV monitors in each of their stores.

Our Products

Direct Response TV

ISL has produced over 500 TV infomercials and TV spots for its products and currently produces upwards of 50 new ones every year.

ISL productions are renowned in the industry for being of extraordinary quality and are broadcast on all types of TV stations in over 80 countries, throughout the entire world. Some of these infomercials will also include celebrities and the very best talent in the world.

In some countries the ISL group companies will buy the TV media and deliver its products directly to the consumers, while in other countries, ISL will work only with the very best and most reputed partners. These partners will license the infomercials from ISL and purchase local TV media to obtain customer inquiries. They will then purchase the products on a wholesale basis from ISL and deliver directly to each consumer.

Over the last two decades, ISL has become the leading international Direct Response TV company in the world.

Our Products

Online Marketing

The online division sells ISL products with a varied arena of actions, including paid and organic search, social media, native ads, affiliate marketing, amongst others.

The ISL social media investments have made such a huge footprint that Facebook nominated the company as one of its top 30 customers in all of Europe, Middle East and Africa.

The online team is led from its headquarters in Barcelona and includes upwards of 50 young and enthusiastic professionals, who are pioneers in their respective fields.

Internationally, the ISL group currently markets and sells its products directly to consumers, in over 25 countries worldwide. It is also constantly expanding geographically.

Our Products